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Friday, March 2 • 11:00am - 12:00pm
Culture as Content: How to Engage Latinx Millennials

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Join the editors of the hottest online publications for Latinx millenials for this raw conversation where they will share everything they’ve learned as they create content that unapologetically celebrates the stories that need to be told.


Topics to be discussed:


* What do millennials want? Knowing your audience
* Choosing content that resonates
* Leveraging digital tools - from social to videos
* Creativity: How to discover fresh topics





Speakers
avatar for Wendy Barba

Wendy Barba

Chief Content Officer, Fierce by mitú
Wendy Barba is the Chief Content Officer at FIERCE by mitú. She started at mitú three years ago where she developed the editorial voice for mitú that is present in so much of mitú's social content ranging from Facebook to Snapchat to Originals like “Latinos Don’t Do Basic Snacks." From the beginning, Wendy was instrumental in the growth of mitú's social p... Read More →
avatar for Andrea Gompf

Andrea Gompf

Editor-in-Chief, Remezcla
avatar for Mariela Rosario

Mariela Rosario

Editor-in-Chief & Founder, HipLatina & Galchemism
Mariela Rosario is a writer, editor, and digital content strategist with ten years of experience in the Latinx space. Covering politics for Latina magazine, she met President Obama alongside a select group of Latino online journalists in 2010. As founding and managing editor, she... Read More →


Friday March 2, 2018 11:00am - 12:00pm PST
CREATE