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Friday, March 2 • 12:15pm - 1:15pm
Mobile Makeover: How the new beauty vanguard is creating cult brands on Facebook

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Heather Conneely, Client Partner in Team Beauty at Facebook, has a front row seat to the new ways that beauty brands become an intimate part of women’s lives. 
The beauty industry has created some of the most iconic, beloved brands on the planet; brands built on a foundation of strong, direct consumer relationships. 
As competition for attention increases and the dynamics of consumer relationships are challenged, this session will walk you through ways in which brands maintain relevance, and undergo a mobile makeover by leveraging Facebook, Instagram, and Messenger.
Speakers
avatar for Heather Conneely

Heather Conneely

Beauty Client Partner, Facebook
Heather is a bilingual, bicultural digital marketing professional with over 16 years of experience in multicultural and general market advertising sales. She joined Facebook in December 2014 to lead the firm’s first Multicultural Team in New York. Her primary role was educating... Read More →

Friday March 2, 2018 12:15pm - 1:15pm PST
MONETIZE
  Breakout Sessions, Monetize

Attendees (7)